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Choosing the Right Churn Metric

Reduce your churn through better insights

Every SaaS company wants to keep churn low. But it is easy to get confused with the many definitions of churn out there.

Before you can reduce churn, you must first measure it. 

This visual guide is designed to help you understand the different churn definitions out there so you can choose the right one for your business situation.

You'll Learn:
  • How to choose the right churn metric based on your goals
  • The strengths and weaknesses of different churn metrics
  • How to calculate each churn metric using your own data
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